How Important is Dog Treat Packaging?
Have you ever thought about how much dog treat packaging influences your opinion about an item?
If a friend gives you a clear plastic bag of dog treats, you would consider it to be a nice gesture, and of course, you would appreciate her efforts.
But, think about how differently you might feel if she gave you the very same dog treats in a cute paw print bag—or, better yet, a little box with hearts on it, with a pretty red bow!
Dog bakery packaging supplies can make the difference between a ho-hum gift and a gift that blows the receiver away!
And, if you are selling your treats, you factor in your packaging costs. But, with fancy packaging, your homemade dog treats suddenly become even more valuable!
You can usually increase your price significantly—just because your dog treats present better to the customer, simply because they have fancy packaging.
In fact, you can often double or triple what you charge for your dog cookies. And that’s because, even though they are the very same cookies, they look more expensive and more upscale in a fancy box or bag with a bow.
Gourmet Dog Treat Packaging
The very first glance of your products gives your customer a mental image of its quality and its value.
Dog bakery packaging supplies play an important part in establishing your professional dog bakery image. They tell your customers a LOT about your dog treats!
Give Your Dog Treats a Market Advantage
For example, consider a box of Godiva chocolates vs. a Hershey bar. The exquisite packaging of the Godiva chocolates tell you that they are high quality and worth a lot—you’ll pay a lot for them, too.
On the other hand, a Hershey chocolate bar is commonly seen everywhere, from gas stations to your local WalMart. Its brown wrapper is familiar, and you know that you’ll pay about a dollar for one.
However, even though it may have the same amount of chocolate as the box of Godiva chocolates, you will pay many times that, for the Godiva chocolates in the fancy gold box!
Gourmet Dog Bakery Packaging
You can get as fancy as you’d like, if you are selling high end gourmet dog cookies and dog treats.
The impression that you want to give is that your dog treats are:
- Top quality
- Difficult to make
- Healthy ingredients
- For special dogs
- Not available anywhere else
Just as people will pay more for Godiva chocolates than a Hershey bar, they will pay more for high end dog treats than a box of dog treats from the grocery store.
The most important thing to remember when choosing your bakery packaging supplies is that you should keep the look of your packaging, consistent with the kind of dog treats that you will be selling.